I read an interesting post on Medium today about how social is the new “social.” What the author says is that teens are defining social as communication and dialogue, whereas adults define social as one button actions (e.g. likes, follow, +1).
I think this is a perfectly logical reaction to the plethora of alerts, notifications, pings that vie for our attention. I, for one, never got the hang of social media. These alerts perplex me.
Even among my generation (I think we are “adults” at this point), there is a search for quality content. People are tired of the quickie posts. We are looking towards things with more substance. For example, one of founders of Twitter has now turned his attention to building the site Medium. He is going from retweets to longer more substantial content.
In short, the world is in search of originality.